Nicola Zanetti-Magic Stone Aroma Diffuser

At Design Interviews

Interview with Nicola Zanetti : Frank Scott: What is the main principle, idea and inspiration behind your design?. Nicola Zanetti : Nature and magical atmosphere were the two main guidelines to follow, finding a shape that should be pure but not trivial. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Nicola Zanetti : The magic effect of a "black box" that makes surprising things. Our target was to make the product in 3 parts only and keep away from competitors "vase" shapes. .Frank Scott: What are your future plans for this award winning design?. Nicola Zanetti : Promote it on magazines and fairs. .Frank Scott: How long did it take you to design this particular concept?. Nicola Zanetti : firstly we moved on the research phase and sketches. The first phase took us at least 1 month, then the refining phase up to the pre-engineering, developed in different steps took around 3 weeks. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Nicola Zanetti : The brief was given by the client. The need was a new outlook different from what was on the market andd additional features. We developed this concept and added the capacity touch button control. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Nicola Zanetti : This product is already on the market with different brands, divided per country. The most famous is the german Leifheit .Frank Scott: What made you design this particular type of work?. Nicola Zanetti : because this product is related to helthness of mind and soul, not just a food processor. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Nicola Zanetti : No, this product was designed by myself, even if usually we work in team, sometimes a concept comes alone. .Frank Scott: Who is the target customer for his design?. Nicola Zanetti : we like to think this design can fit almost all customers taste. It is pure, new, related to nature but a bit technological too. Once you try it you will like to turn it on every evening. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Nicola Zanetti : Many competitors use technological shapes that put the outlook in the field of appliances, some other use "japanese style" shapes, we tried to make a natural , modern outlook in line with modern houses and traditional souls. .Frank Scott: How did you come up with the name for this design? What does it mean?. Nicola Zanetti : Magic stone is the synthesis of the magical use and ambient that you can create with essential oils and led lights and the classical shape of oriental tradition, the river stone. .Frank Scott: Which design tools did you use when you were working on this project?. Nicola Zanetti : mind and soul. then I used pencil and Rhinoceros with Hypershot. .Frank Scott: What is the most unique aspect of your design?. Nicola Zanetti : modern pureness and easy of use. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Nicola Zanetti : I worked with teh company engineer to match the design with technical needs. .Frank Scott: What is the role of technology in this particular design?. Nicola Zanetti : Technology has the main role, since this "under skin" magic is made thanks to technology .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Nicola Zanetti : Basically what we do for all projects: benchmark of products on the market, competitor's product analisys, technology research to find something new to add to the new product. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Nicola Zanetti : simplify it as much as I can...you know: less is more .Frank Scott: How did you decide to submit your design to an international design competition?. Nicola Zanetti : Since I feel this is really something improoved step by step until a good level of design. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Nicola Zanetti : to relax :) .

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