Shop Concept by Alessandro Luciani

Alessandro Luciani Creates The Pirelli Tyres Shopping Experience Shop Concept

Alessandro Luciani, the project leader of the award winning project PIRELLI TYRES SHOPPING EXPERIENCE - SHOP CONCEPT by Alessandro Luciani points out, The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged. .

Shop Concept by Alessandro Luciani Images:

VIA: http://competition.adesignaward.com/design.php?ID=25098

End of the article, click here to go back to previous page, or alternatively go back to Cool Design News homepage.

Design Interviews
Copyright © 2010 - 2017 Cool Design News - cooldesignnews.com - All Articles