Shop Concept by Alessandro Luciani
Alessandro Luciani Creates The Pirelli Tyres Shopping Experience Shop Concept
Alessandro Luciani, the project leader of the award winning project PIRELLI TYRES SHOPPING EXPERIENCE - SHOP CONCEPT by Alessandro Luciani points out, The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged. .
Shop Concept by Alessandro Luciani Images: