Sara Mansour-Ila'l Amam Type Family Typography

At Design Interviews

(Excerpt) Interview with Sara Mansour : Frank Scott: What is the main principle, idea and inspiration behind your design?. Sara Mansour : Creating an italicized oblique Arabic type family due to the lack of one in Arabic type. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Sara Mansour : The main goal was to tackle the brief, creating a new typeface, in an unconventional way. .Frank Scott: What are your future plans for this award winning design?. Sara Mansour : To transform the typefamily to be used by the masses on the computer. .Frank Scott: How long did it take you to design this particular concept?. Sara Mansour : Concept inception was in April 2012; project completed in May 2013. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Sara Mansour : The project was initially created for an Advance Typography & Publishing Course at Dar Al Hekma University. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Sara Mansour : This project will be produced and sold online and all rights will be reserved. .Frank Scott: What made you design this particular type of work?. Sara Mansour : The love of Arabic scripts and typography. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Sara Mansour : The first Latin display type ever created, also known as "Fat Face", and the Iranian Kufic scripts of the 11th century. .Frank Scott: Who is the target customer for his design?. Sara Mansour : A display type to be used by designers and visual communicators for large-scale purposes such as poster designs. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Sara Mansour : It is an oblique Arabic font, a pioneer of its kind. .Frank Scott: How did you come up with the name for this design? What does it mean?. Sara Mansour : "Ila’l Amam" in Arabic means "go forwards" based on the angle in which the letters are facing (right to left). .Frank Scott: Which design tools did you use when you were working on this project?. Sara Mansour : Graph paper, pencil, Adobe Illustrator. .Frank Scott: What is the most unique aspect of your design?. Sara Mansour : Italicized oblique Arabic type family. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Sara Mansour : No. .Frank Scott: What is the role of technology in this particular design?. Sara Mansour : Setting this project in motion. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Sara Mansour : Researching Arabic scripts and Latin typefaces to get inspiration. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Sara Mansour : The dynamics and complexity of the Arabic script. Keeping all the letters in uniform, minding the overall geometric .[ End of Excerpt: Read complete interview with Sara Mansour on Ila'l Amam Type Family Typography at ]

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